Choose wants to share all the wonderful Japanese design they have discovered with the rest of the world!
It was started by an Australian with a background in the Design industry, who lives in Japan.
The type of products we have found for you are not readily available outside Japan. They are unique, simple, elegant, beautiful. Often these products will be a modern interpretation of a traditional Japanese craft.
What makes Japanese design so special is that not only are the aesthetics exceptional, but usually there is an interesting story behind the pieces, often involving an historical aspect. So, they are more than "just a pretty face"!
We hope you enjoy these products as much as we do! Great for gifts for yourself, or someone else! Happy shopping!
